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MRB-11925 - Canada (Saskatchewan) - GLOBAL - Influencer Experiential Marketing Campaign Services - Deadline April 25,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-11925

Government Authority located in Saskatchewan; Canada based organization looking for expert vendor for influencer experiential marketing campaign services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide influencer experiential marketing campaign services include the campaign concept, ideation and research behind the campaign along with the planning, preparation and execution of events and on campaign mediums.
- Provide a comprehensive experiential influencer campaign to shift potential attitudinal objectives:
 - build trust in the service and brand
 - build on perceptions of quality
 - build awareness
 - build brand image - Along with concept development, ideation and research on industry and market best practices a well-defined process for managing the campaign within the outlined timeframe will be required.
- As part of the campaign creation, planning and preparation for various events will be required including souring venues (indoors or outdoors), team member coordination, training, and media buying (outdoor and social).
- Event planning and management for a minimum of six event executions by the end of the contract. These may be done in conjunction with:
 - Events sponsored by Saskatoon transit
 - Events staged in support of specific advertising campaigns
 - Spontaneous and planned executions staged to react to local current events or situations
 - Trade shows
- Supply content for social media channels to extend the event executions including snapchat filters when appropriate, city Instagram when suitable, and transit's twitter channel. Successful proponent would be responsible for the design, creation, curation and authoring of video and photo assets to support the campaign.
(2) All questions must be submitted no later than April 17, 2019.

[C] Eligibility:

Global (World-wide)

[D] Work Performance:

Global, companies from all over the world can apply for this. However, Vendor may need to visit client location for onsite meetings.

Expiry Date : Thursday, 25 April, 2019

Category : Marketing and Branding, Global

Country : Canada

State : Saskatchewan

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