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MRB-11928 - USA (New York) - GLOBAL - Marketing Services - Deadline April 30,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-11928

Government Authority located in New York; USA based organization looking for expert vendor for marketing services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide marketing services capable of leading and executing a first ever brand identity process that engages and supports the project with the experience and expertise in design, production and implementation of a marketing strategy that identifies the center as a local and
regional hub for visitors.
• Serve as the city’s expert advisor for the development and implementation of initial marketing strategies for the equal rights heritage center and its oversight partners, the city of auburn historic and cultural sites commission and the auburn downtown business improvement district.
• Develop a marketing plan focused on achieving the city’s marketing goals of driving visitors to the center and generating potential leads.
• Create planning objectives and reporting for ensuring tactics are managed on budget, and accountable to measurement through key performance indicators (KPIs).
• Provide graphic design and content development for digital, print, and collateral material, as requested.
• Develop and manage public relations resources to accomplish the objectives of introducing the new center as a must see stop in the region, especially for group tour business.
• Provide strategic campaign support, including planning, development, and execution; multichannel outreach; and branded material development.
• Support the city’s internal marketing needs by providing templates integrated in to the brand concept, this includes print materials and large screen digital media displays, experience with digital marketing media players is a plus.
• Provide website design, development, and content services, as needed that can be provided to the city marketing staff for future internal editing and programming.
• Provide social media strategy development, content, and execution that can be provided to the city marketing staff for future internal editing and programming. This would include video content creation for use on the web and social media platforms.
• Advise the city on maintaining brand consistency for future years that would include annual campaigns with more limited funding resources.
(2) All questions must be submitted no later than April 16, 2016.
(3) A site visit will be held on April 17, 2019.
(4) A letter of intent will be due on April 16, 2019.

[C] Eligibility:

Global (World-wide)

[D] Work Performance:

Global, companies from all over the world can apply for this. However, Vendor may need to visit client location for onsite meetings.

[E] Proposal Submission:

Proposal can be submitted via E-mail.

Expiry Date : Tuesday, 30 April, 2019

Pre-proposal Conference Date : Wednesday, 17 April, 2019

Category : Marketing and Branding, Global, Graphics and Animation, Web Design and Development

Country : USA

State : New York

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