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MRB-12012 - Canada (Nova Scotia) - Marketing Partner Service - Deadline May 3,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-12012

Government Authority located in Nova Scotia; Canada based organization looking for expert vendor for marketing partner service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide marketing partner service.
- Conduct sound market research that acts as a platform and rationale for strategy and campaign development.
- Provide strategic counsel, leadership and creative vision for the further evolution of the small wonder campaign.
- Propose a timeline and calendar-year project plan based on the recommended tactics, working back to account for project management and approval processes, in a visual format. Inspired by the university’s enrollment management plan and recruitment cycle, the schedule will sync with the university’s media buy and digital advertising efforts, and editorial calendar. The successful proponent will be expected to work with our selected media buying partner.
- Provide recommendations for non-traditional advertising activities, including organic social media initiatives, to build awareness and reputation, and to engage prospective students
- Provide recommendations for incorporating the campaign into recruitment materials and the front-line recruitment experience (school fairs, etc.).
- Provide production services (photography, video, design, etc.) as it relates to the development of advertising and marketing material.
- Deliver all final, high resolution, design and print-ready files to the mount for in-house sizing modifications and future use.
- Produce an evaluation plan that allows for flexibility to adjust the campaign as required
- Identify an account representative to be the single point of contact and relationship manager to liaise with the University and external partners and venders.
(2) All questions must be submitted no later than April 29, 2019.
(3) An intent to bid will be due on May 1, 2019.
(4) Contract term will be one year.

[C] Eligibility:

- Onshore (Canada Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 3 May, 2019

Question Answer Deadline : Monday, 29 April, 2019

Category : Marketing and Branding

Country : Canada

State : Nova Scotia

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