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MRB-13261 - Canada (Prince Edward Island) - Advertising Sales and Marketing Program Services - Deadline August 12,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13261

Government Authority located in Prince Edward Island; Canada based organization looking for expert vendor for advertising sales and marketing program services.

[A] Budget: Looking for proposal

[B] Scope of Service:

(1) Vendor needs to provide advertising sales and marketing program to secure the services of a sales company to develop and execute the sales and marketing program. These services include;
• Familiarize themselves with the business of Tourism PEI; developing an in-depth knowledge of the current sales products available to operators;
• Gain an understanding for the marketing challenges faced by tourism operators and be ready to assist them through the product offerings that best meet their needs;
• Research and propose new potential sales options to Tourism PEI;
• Prepare marketing package offering brochure (print and/or online) for operators as reference sales tool;
• Maintain good records of contacts made, products sold, operators’ marketing collateral provided to Tourism PEI, billing records and any other necessary documentation;
• Stay on top of marketing trends in the industry;
• Provide administration, communication and coordination of all sales activities;
(3) Key objectives are:
1- Meet and/or exceed departmental advertising sales revenue targets;
2- Grow ad revenue through net new sales or through growth of existing sales relationships;
3- Efficiently and effectively administer the program with duties ranging from developing the sales opportunities, promoting and selling them, tracking detailed sales, delivering advertising content/material in a timely fashion, administering digital buys (sponsored links, ad views, etc), managing budgets, and all other related tasks;
4- Increase operator participation in the program;
5- Bring forth new revenue generating ideas for Tourism PEI.
6- Sales product offered in 2019:
a. Display ads in Visitor’s Guide;
b. Ads in highway map;
c. Confederation Trail map ads;
d. Website advertisements on Tourism PEI website;
e. Online vacation packages;
f. Sponsored links;
g. Retargeting;
h. E-newsletter advertising;
i. Video promotion.
(4) All questions must be submitted on later than August 2, 2019.
(5) Contract period will be for one year.

[C] Eligibility:

- Onshore (Canada Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 12 August, 2019

Question Answer Deadline : Friday, 2 August, 2019

Category : Marketing and Branding

Country : Canada

State : Prince Edward Island

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