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MRB-14855 - USA (Utah) - Water Marketing and Outreach Campaign services - Budget - 250,000.00 USD per year - Deadline January 8,2020

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-14855

Government Authority located Utah; USA based organization looking for expert vendor for Water Marketing and Outreach Campaign services.

[A] Budget: 250,000.00 USD per year

[B] Scope of Service:

(1) Vendor needs to provide Water Marketing and Outreach Campaign services to coordinate, produce,
and execute a statewide marketing, outreach, and media campaign that promotes the essential role and value of water.
1.    Perform an initial assessment to measure the effectiveness of existing campaigns and collateral materials, and based on the results, prepare a 5-year strategic marketing and outreach plan that identifies target audiences, how the budget will be used, how new or existing brands will be used, and which messaging, media channels, and methods will be employed to meet the primary objective within the agreed upon timeline.
2.    Use industry best practices to implement the plan that are well researched and appropriate for the target audiences. Offer innovative approaches for messaging, branding, and production, as may be required by the plan.
3.    Identify, produce, and recommend creative campaign assets which may include video production, graphic design, copywriting, website administration, and social media posts to be used for the campaign and that can also be adapted for their communities.
4.    Develop criteria and methods for ongoing measurement of the campaign’s success. Evaluate, track, and measure the effectiveness of the overall campaign and each initiative.
(2) A contract period will be for five years.
(3) All Questions must be submitted no later than December 20, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 8 January, 2020

Question Answer Deadline : Friday, 20 December, 2019

Category : Marketing and Branding, Graphics and Animation, Social Media, Internet Marketing and SEO, Web Design and Development

Country : USA

State : Utah

Budget : 250,000.00 USD per year

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